Fiorella and Colby’s love of wine began in very different places.

Fio grew up in Peru, where her great-grandfather was an early producer of wine and pisco in the 1930s. Some of her earliest memories are tied to grape stomping, family traditions, and time spent around the amphoras that helped shape her first connection to winemaking.

Colby was raised in California, where family camping trips along the Rubicon Trail were often paired with great wine. From a young age, he proudly took on the role of “sommelier,” developing an appreciation for the way wine could bring people, places, and memories together.

Their paths crossed at an Irish pub while Fio was attending Cal Poly San Luis Obispo. Through frequent visits to the Central Coast, their connection to Paso Robles grew stronger. After years of building careers in the Bay Area, Colby in cybersecurity startups and Fio supporting NASA wind tunnels, they chose a more intentional life rooted in land, craft, and community.

That decision became the beginning of Rockbound Cellars.

Colby manages the Rockbound vineyard with a focus on precision, consistency, and care. His work connects the farming side of the estate to the finished wines. 

From daily vineyard decisions to long-term planning, Colby helps ensure the vines receive the attention they need throughout the growing season. His role is rooted in the belief that strong wines begin before harvest. 

The care given to the vineyard directly shapes the quality, character, and potential of the fruit. At Rockbound Cellars, Colby’s hands-on vineyard management helps preserve the estate’s expression and support wines that reflect the Paso Robles site clearly each vintage.

Born in El Durazno, Durango, Mexico, Aron moved to Paso Robles at 14 and began working in local vineyards. Over time, he built a deep understanding of the region, gaining extensive experience with Rhône varietals at Tablas Creek and GlenRose Vineyards.

He later managed vineyards for Denner Vineyards and McPrice Myers, developing expertise across both Rhône and Bordeaux varieties.

At Rockbound Cellars, Aron has helped guide critical vineyard decisions, including where and what to plant based on the property’s soils, slopes, and microclimates. His thoughtful, site-specific approach continues to shape the long-term vision of the vineyard.

Colby works closely with Aron on day-to-day vineyard care. Together, they focus on proactive farming practices, minimal chemical use, and careful attention throughout the growing season so the vines can thrive and the fruit can reflect the character of the Rockbound site.